In today’s noisy exhibition halls, grabbing attention is harder than ever. Augmented Reality (AR) offers a fresh way to stand out by transforming static shell scheme graphics into interactive experiences. Imagine a visitor scanning your exhibition panels with their phone and seeing a 3D product model appear, rotate, or play a video. This engaging technology is now more accessible and can make your stand truly unforgettable. In this blog, we’ll explore how to use AR to enhance your exhibition panels and why it could be your smartest trade show investment yet.
Understanding Shell Scheme Graphics
Let’s begin with the basics. Shell scheme graphics are the printed panels or banners used to decorate shell scheme stands – the most common type of exhibition booth provided by event organisers. These stands often come with pre-built walls, and the graphics are designed to fit the panels.
While they offer a professional and consistent display, they can also feel plain and predictable. That’s where innovation like AR comes into play, adding a dynamic layer to otherwise static visuals.
What is Augmented Reality?
Augmented Reality blends the digital world with the real one. It uses a smartphone or tablet to overlay digital content onto physical surfaces. Unlike Virtual Reality (VR), which creates a fully digital environment, AR enhances what you already see.
In exhibitions, this could mean scanning a printed image to view 3D models, animations, videos, or even games on your screen. It turns simple images into smart experiences and gives your audience something to talk about.
AR is already used in marketing, retail, education, and real estate. And now, it’s entering the world of exhibitions, making a huge impact with a small investment.
Why Add AR to Your Shell Scheme Graphics?
You might be wondering: is it really worth adding AR to my exhibition setup? Here’s why it makes sense:
1. It Grabs Attention
With so many stands competing for attention, AR helps yours stand out. The interactive nature encourages people to stop, engage, and explore what you have to offer.
2. It Tells a Better Story
Some products or services are hard to explain through words or flat images. AR lets you show instead of tell. For example, you can demonstrate how your product works or display customer testimonials in video format.
3. It Saves Space
Stands are often limited in space. AR allows you to showcase your entire range or large items without physically bringing them to the event.
4. It Shows Innovation
Using AR sends a strong message: your business is modern, tech-savvy, and forward-thinking. This helps build trust and makes a lasting impression.
5. It Increases Engagement
Visitors spend more time at your stand when there’s something to interact with. The longer they stay, the more they remember you.
Examples of AR at Exhibitions
Here are a few examples of how AR has been used effectively at trade shows:
- A machinery company used AR to allow users to explore the inner workings of their product through a 3D model.
- A property developer offered virtual tours of new homes by scanning a printed brochure.
- A healthcare brand showcased how their product worked inside the human body with animated visuals.
In all cases, AR helped these companies explain more in less time, without adding physical bulk to their stands.
How to Add AR to Your Exhibition Panels
Adding AR to your exhibition panels is easier than it might seem. Here’s a step-by-step guide:
1. Choose Your AR Platform
There are many tools available to create AR experiences, such as Zappar, Blippar, and even custom-built solutions. Choose one based on your needs and budget.
2. Plan Your Content
Decide what kind of experience you want to offer. Will it be a video, 3D model, animation, or something else? Keep it short, clear, and useful for your audience.
3. Design Your Exhibition Panels with AR in Mind
Make sure your printed graphics include markers or triggers, such as QR codes or image recognition points, to launch the AR experience. Work closely with your designer and AR developer to get this right.
4. Add Clear Instructions
Include signage or text to guide users. For example, “Scan this image with your phone to watch a demo.” The easier it is, the more people will use it.
5. Test Everything
Before the event, test your setup thoroughly. Check for device compatibility, load times, and user experience.
6. Train Your Team
Make sure your team knows how the AR experience works so they can assist visitors and answer questions.
Mistakes to Avoid
While AR is powerful, there are a few common pitfalls to watch out for:
- Overloading the Experience: Don’t add too much digital content. Keep it simple and focused.
- Relying Only on AR: Use AR as a support tool, not your main attraction. Your stand should still look good on its own.
- Poor Instructions: If visitors don’t know how to use AR, they won’t try. Make the process easy and clear.
- Ignoring Offline Users: Not everyone wants to use their phone. Have traditional information available, too.
What’s Next for AR in Exhibitions?
AR is only going to get better. In the near future, we may see more use of wearable AR glasses, holographic projections, and real-time personalisation based on visitor behaviour. As technology becomes more accessible, people will expect digital experiences as part of physical events.
For exhibitors, this means staying up-to-date with trends and being ready to adapt. Integrating AR now could give you a strong advantage in future events.
Final Thoughts
Augmented Reality (AR) can transform your shell scheme graphics into dynamic, engaging experiences. By adding interactive elements to your exhibition panels, you can connect with visitors in exciting new ways—showcasing products, telling your brand story, or explaining services with impact. AR brings your display to life and helps you stand out in a crowded exhibition space. At Board Printing Company, we specialise in high-quality print with smart AR integration to elevate your presence. Let us help you create a show-stopping stand that blends creativity with cutting-edge technology. Make your next event unforgettable.
